The Making Of Ariana Grande's Candy Like Candy Fragrance: Exclusive
On the age of 23, Sizzling 100 Fest headliner and pop princess Ariana grande into you 3lau remix Grande has produced not one, however hit fragrances due to beauty company LUXE Brands.
"More models of ARI had been sold last yr than all other new launches [from LUXE]," stated Joel B. Ronkin, Chief Govt Officer of LUXE Manufacturers, the company which debuted the Ari fragrance in September [no gross sales figures have been launched from the company].
The singer behind Hot 100 hits "Into You", "Harmful Lady" and "Drawback" is happy about her observe-up perfume as well. "Launching Ari was a dream and just like Ari, I wished this to be one thing my fans would love, so the vibe is sweet, fun and attractive," says the singer about Sweet Like Candy. Grande is also "obsessed with the bottle" of her new perfume, saying it’s a "perfect shade of matte pink."
Billboard spoke completely with Noreen Dodge, Chief Advertising Officer of LUXE Brands to study in regards to the company’s first celeb fragrance and the creative process behind the pop singer’s new perfume. Their magnificence portfolio contains the licensing rights to Hawaiian Tropic, distribution rights to "Joy" by Jean Patou and Josie Natori’s fragrance.
She was very concerned, from visiting the fragrance house, to sitting down with the packaging designer and attending conferences with the marketing team. Ariana needed to ensure that her personal voice and touch was fixed all through the brand.
The design of the bottle and accents are the identical for each Ari and Candy like Candy. Why is that?
The bottle design is an expression of Ariana’s love for old Hollywood, mixed with a delighttotally plush pom-pom charm. The contrast within the design was a nod to the artist’s playful side, instantly connecting with her fan base. Ariana loved the faceted bottle [from Ari] so much that she wanted to re-think about it for the new model, coating the whole bottle in matte pink.
How lengthy did it take to create?
To launch a fragrance typically takes a couple of year. It begins with the artist at the beginning and then the ideation process begins. We work closely with Ariana to develop an genuine model and partner with leaders within the beauty category as it relates to the design, the perfume, the bottle and in the end the artistic and PR campaign for the brand.
"More models of ARI had been sold last yr than all other new launches [from LUXE]," stated Joel B. Ronkin, Chief Govt Officer of LUXE Manufacturers, the company which debuted the Ari fragrance in September [no gross sales figures have been launched from the company].
The singer behind Hot 100 hits "Into You", "Harmful Lady" and "Drawback" is happy about her observe-up perfume as well. "Launching Ari was a dream and just like Ari, I wished this to be one thing my fans would love, so the vibe is sweet, fun and attractive," says the singer about Sweet Like Candy. Grande is also "obsessed with the bottle" of her new perfume, saying it’s a "perfect shade of matte pink."
Billboard spoke completely with Noreen Dodge, Chief Advertising Officer of LUXE Brands to study in regards to the company’s first celeb fragrance and the creative process behind the pop singer’s new perfume. Their magnificence portfolio contains the licensing rights to Hawaiian Tropic, distribution rights to "Joy" by Jean Patou and Josie Natori’s fragrance.
She was very concerned, from visiting the fragrance house, to sitting down with the packaging designer and attending conferences with the marketing team. Ariana needed to ensure that her personal voice and touch was fixed all through the brand.
The design of the bottle and accents are the identical for each Ari and Candy like Candy. Why is that?
The bottle design is an expression of Ariana’s love for old Hollywood, mixed with a delighttotally plush pom-pom charm. The contrast within the design was a nod to the artist’s playful side, instantly connecting with her fan base. Ariana loved the faceted bottle [from Ari] so much that she wanted to re-think about it for the new model, coating the whole bottle in matte pink.
How lengthy did it take to create?
To launch a fragrance typically takes a couple of year. It begins with the artist at the beginning and then the ideation process begins. We work closely with Ariana to develop an genuine model and partner with leaders within the beauty category as it relates to the design, the perfume, the bottle and in the end the artistic and PR campaign for the brand.
The Making Of Ariana Grande's Candy Like Candy Fragrance: Exclusive